Container Options
sGTM container configuration guide: every option explained in plain language, then in technical detail.
Take back control of your tags
Server-Side moves your tracking to a first-party server: faster pages, durable data, full consent compliance. This guide reviews every option in your container, first in plain language, then in technical detail.
The script to add to your site
Once the container is configured, add this script to the <head> of your pages.
<script type="text/javascript">
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({'gtm.start': new Date().getTime(), event: 'gtm.js'});
</script>
<script type="text/javascript" src="https://YOUR-HOST/script.js" async></script>Replace YOUR-HOST with your container subdomain (e.g. tag.example.com).
Badge legend
Enabled by default
The option is active as soon as the container is created.
Impacts billing
Generates additional requests counted as hits.
Experimental
Advanced feature — validate on your site before rolling out.
Free via the co-op
Free when joining the Sirdata data co-operative.
Paid option
Specific billing, outside the Server-Side subscription.
Sub-option · Recommended
Context note about the option (dependency, advised value).
The 5 option families
01 · Ad-blocking bypass
Make sure your analytics measurement is not blocked by ad blockers.
02 · Identifiers & First-id
Recognise your visitors durably, with or without cookies, always within consent.
03 · Data quality & enrichment
Cleaner, more complete and better attributed data in your marketing tools.
04 · Performance & loading
Tune loading and execution order for more reliable tracking.
05 · Privacy, transparency & control
Make your processing auditable and keep control over cookies, indexing and transfers.
Summary
Need a hand?
Let's configure your container together.
Enable only what you need: every option either improves measurement or reduces your costs. Our teams help you pick the right combination for your site.
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