01 · Ad-blocking bypass

Make sure your analytics measurement is not blocked by ad blockers.

Anti-adblock URL rewriting

Enabled by default Impacts billing

Disguises the tracking load URLs so they look like pages of your own site. Most blockers no longer recognise them and let the measurement through.

Technical detail

Rewrites the container's loading URLs under your first-party subdomain, which bypasses most adblockers, with the exception of uBlock Origin. Generates additional requests to the container, counted as billable hits.

De-adblocking + (Google Analytics URLs)

Experimental Impacts billing

Goes further than the previous option by also rewriting Google Analytics addresses, including data submission. Effective even against uBlock Origin.

Technical detail

Rewrites Google Analytics loading and sending URLs, including the /collect path, to counter adblockers such as uBlock Origin. Involves script modifications that may be temporarily disrupted if those scripts are altered by third parties. Generates additional billable hits.

Going further

• Verifying GA4 data collection blocking by an adblocker

• Bypass ad-blockers

• Ad-blocker operation