Verifying GA4 Data Collection Blocking by an Adblocker

Procedure for Verifying GA4 Data Collection Blocking by an Adblocker

1. Open the Network Console In your browser, open the Developer Tools (shortcut F12 or right-click → Inspect), then go to the Network tab.

2. Filter Data Collection Requests In the Network panel search bar, type collect to display only tracking requests. Then, locate the calls to the following URL:

https://region1.google-analytics.com

1. Verify the Presence of the Collection Signal Select one of the listed requests and open the Headers tab. In the Payload section, look for the G100 indicator, confirming that GA4 is active and data collection is functioning correctly.

2. Activate the Adblocker Extension Enable your adblocker (for example, Ghostery, uBlock Origin, or any equivalent tool).

3. Observe the Impact on Data Collection In the Network panel search bar, type again :

https://region1.google-analytics.com

then refresh the page (Ctrl + R on Windows or Cmd + R on Mac). You will notice that no data collection requests appear anymore, confirming that the adblocker effectively blocks the tracking signals sent to Google Analytics 4.

If you would like our assistance in optimizing your tracking on adblocked inventories, please contact us at [email protected]