What is the difference between Facebook Conversion API and Facebook Pixel?
Definition: A script that tracks user activity on a website via the browser.
How It Works: Client-side tracking via cookies.
Limitations: Blocked by ad blockers and third-party cookie restrictions.
Definition: Server-side tracking for more accurate data.
Advantages: Resistant to ad blockers and allows the use of first-party cookies.
Client-side vs. server-side tracking.
Data control: CAPI offers more control.
Resilience to blockers: CAPI is more robust.
Using both solutions for comprehensive tracking is recommended.
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