Facebook Conversion API vs. Facebook Pixel

What is the difference between Facebook Conversion API and Facebook Pixel?

Facebook Pixel

• Definition: A script that tracks user activity on a website via the browser.

• How It Works: Client-side tracking via cookies.

• Limitations: Blocked by ad blockers and third-party cookie restrictions.

Facebook Conversion API (CAPI)

• Definition: Server-side tracking for more accurate data.

• Advantages: Resistant to ad blockers and allows the use of first-party cookies.

Key Differences

• Client-side vs. server-side tracking.

• Data control: CAPI offers more control.

• Resilience to blockers: CAPI is more robust.

Conclusion

Using both solutions for comprehensive tracking is recommended.