Facebook Conversions API Setup

After completing the GA4 setup, you are ready to reuse the GA4 client to send your first data to the Facebook Conversions API from your server container

Warning! Sirdata offers a complete service for the setup and configuration of your Google Analytics 4 (GA4) and Google Tag Manager (GTM) clients, as well as your GA4 and Facebook Conversions API (CAPI) tags.

If you are not fully familiar with server-side tracking and its configuration, do not hesitate to contact us.

1) Creation of the Facebook CAPI tag

Add the "Facebook Conversion API" tag :

"Facebook Conversion API" tag

b) Configuration of the "Facebook CAPI" tag

Configure your tag by adding your Token and Pixel ID

Configuration of the "Facebook CAPI" tag

3) Trigger "ClientNameGA4"

Use the trigger you created for your GA4 tag

Trigger "ClientNameGA4"