Campaigns

Does implementing GTM Server-Side improve campaigns (Google Ads, Social Ads, etc.)?

Bypassing ad blockers through Sirdata's GTM Server-Side enables better campaign tracking.

Thus, the publisher can measure and attribute more accurately, resulting in better feeding of the algorithm and consequently improving campaign performance over time. In addition to Conversion API (CAPI) tags, there are often other tags that load to push data for retargeting. This retargeting will also work better thanks to Server-Side.