GTM Helper Layer

Processing Involved in the GTM Helper Processing Layer

These processing operations are in addition to those described in the "Hosting Only" section, including cases where hosting is managed by a third party.

For the purposes of the service, the client instructs Sirdata to modify the headers of incoming HTTP requests to add additional parameters, specifically :

Header	Definition	Possible Values	Example	Default Activation
Gtm_config_id	sGTM Configuration ID at Sirdata	string	2hDUjf	Yes
Gtm-Helper-Consent	Generic Consent Signal. Sirdata attempts to infer choice signals from the various available information (Google Consent Mode signals, TCF TC String, etc.).	true/false/undefined	false	Yes
Gtm-Helper-Consent-Analytics	Consent Signal for Audience Measurement. Sirdata attempts to infer choice signals from the various available information (Google Consent Mode signals, TCF TC String, etc.).	true/false/undefined	false	Yes
Gtm-Helper-Consent-Basic-Ads	Consent Signal for Standard Advertising. Sirdata attempts to infer choice signals from the various available information (Google Consent Mode signals, TCF TC String, etc.).	true/false/undefined	false	Yes
Gtm-Helper-Consent-Basic-Content	Consent Signal for Standard Content. Sirdata attempts to infer choice signals from the various available information (Google Consent Mode signals, TCF TC String, etc.).	true/false/undefined	undefined	Yes
Gtm-Helper-Consent-Personalized-Ads	Consent Signal for Personalized Advertising. Sirdata attempts to infer choice signals from the various available information (Google Consent Mode signals, TCF TC String, etc.).	true/false/undefined	false	Yes
Gtm-Helper-Consent-Personalized-Content	Consent Signal for Personalized Content. Sirdata attempts to infer choice signals from the various available information (Google Consent Mode signals, TCF TC String, etc.).	true/false/undefined	undefined	Yes
Gtm-Helper-Cookieless-Id-Cross-Domain	Universal Cookieless Identifier (enables cross-site tracking). If the service is not active or the specific DPA is not signed, the value will be "unsubscribed." If the user has not provided consent, the value will be "no-consent." Otherwise, the value will be a user identifier in UUID V4 format.	unsubscribed/no-consent/UUID V4	no-consent	No
Gtm-Helper-Cookieless-Id-Domain-Specific	Domain-Specific Cookieless Identifier (does not enable cross-site tracking). If the service is not active or the specific DPA is not signed, the value will be "unsubscribed." If the user has objected to the processing, the value will be "objected." Otherwise, the value will be a user identifier in UUID V4 format.	unsubscribed/objected/UUID V4	f577fc8e-065a-5e5f-6008-eacbc29c17de	No
Gtm-Helper-Device-Is-Mobile	Mobile Device Type (true/false)	true/false/undefined	false	Yes
Gtm-Helper-Device-User-Agent	Device User-Agent (Not pseudonymized if proxyfication is enabled; the User-Agent sent to GA4 is pseudonymized).	string	Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/123.0.0.0 Safari/537.36	Yes
Gtm-Helper-Optout	Opt-Out Signal for Processing. Sirdata infers the opt-out signal from the "gtm-helper-optout" cookie with a non-null value (e.g., "true", "1"). This cookie must be set on the host used for sGTM (e.g., "tag.example.com") or the domain preceded by a dot (e.g., ".example.com").	true/false/undefined	undefined	Yes
Gtm-Helper-Site-Domain	The Domain Originating the Request	string	alertepv.com	Yes
Gtm-Helper-Site-Host	The Host Originating the Request	string	www.alertepv.com	Yes
Gtm-Helper-Site-Origin	The Origin of the Request	string	https://www.alertepv.com	Yes
Gtm-Helper-User-City	User's Connection City	string	Paris	Yes
Gtm-Helper-User-Country	User's Connection Country	ISO 3166-1 alpha-2 country code	FR	Yes
Gtm-Helper-User-First-Id	Identifier assigned to the user by First-ID. It is only available if the appropriate option is enabled in your account and consent for First-ID is detected. If the option is not enabled, the value will be "undefined". If no consent is detected or no information is available, the value will be "unknown". If consent is detected and information exists, the value will be displayed as a string.	undefined/unknown/string	9440839b080a4aea8077d0d1e867fe14	No
Gtm-Helper-User-Hashed-Email	User's email address, hashed in SHA-256. It is only available if the appropriate enrichment option is enabled in your account and consent is detected. If the option is not enabled, the value will be "undefined". If no consent is detected or no information is available, the value will be "unknown". If consent is detected and information exists, the value will be displayed as a string.	undefined/unknown/string	f660ab912ec121d1b1e928a0bb4bc61b15f5ad44d5efdc4e1c92a25e99b8e44a	No
Gtm-Helper-User-Ip	User's Connection IP Address (Not truncated if proxyfication is enabled; the IP address sent to GA4 is truncated).	Adresse IP	1.1.1.1	Yes
Gtm-Helper-User-Isp	Internet Service Provider or VPN (Example: Apple's "Privacy Relay").	string	Free Pro SAS	Yes
Gtm-Helper-User-Region	User's Connection Region	ISO 3166-2 region code	IDF	Yes