GTM Helper Layer
Processing Involved in the GTM Helper Processing Layer
These processing operations are in addition to those described in the "Hosting Only" section, including cases where hosting is managed by a third party.
For the purposes of the service, the client instructs Sirdata to modify the headers of incoming HTTP requests to add additional parameters, specifically :
Gtm_config_id
sGTM Configuration ID at Sirdata
string
2hDUjf
Yes
Gtm-Helper-Consent
Generic Consent Signal. Sirdata attempts to infer choice signals from the various available information (Google Consent Mode signals, TCF TC String, etc.).
true/false/undefined
false
Yes
Gtm-Helper-Consent-Analytics
Consent Signal for Audience Measurement. Sirdata attempts to infer choice signals from the various available information (Google Consent Mode signals, TCF TC String, etc.).
true/false/undefined
false
Yes
Gtm-Helper-Consent-Basic-Ads
Consent Signal for Standard Advertising. Sirdata attempts to infer choice signals from the various available information (Google Consent Mode signals, TCF TC String, etc.).
true/false/undefined
false
Yes
Gtm-Helper-Consent-Basic-Content
Consent Signal for Standard Content. Sirdata attempts to infer choice signals from the various available information (Google Consent Mode signals, TCF TC String, etc.).
true/false/undefined
undefined
Yes
Gtm-Helper-Consent-Personalized-Ads
Consent Signal for Personalized Advertising. Sirdata attempts to infer choice signals from the various available information (Google Consent Mode signals, TCF TC String, etc.).
true/false/undefined
false
Yes
Gtm-Helper-Consent-Personalized-Content
Consent Signal for Personalized Content. Sirdata attempts to infer choice signals from the various available information (Google Consent Mode signals, TCF TC String, etc.).
true/false/undefined
undefined
Yes
Gtm-Helper-Gdpr-Applies
Indicates whether GDPR (or similar regulation requiring consent) applies to the user. Example: true for a user in France, false for Morocco. If false, consent headers are automatically set to true.
true/false/undefined
true
Yes
Gtm-Helper-Cookieless-Id-Cross-Domain
Universal Cookieless Identifier (enables cross-site tracking). If the option is not enabled, or no consent is detected, the value will be "undefined". If the user has not provided consent, the value will be "no-consent." Otherwise, the value will be a user identifier in UUID V4 format.
undefined/UUID V4
no-consent
No
Gtm-Helper-Cookieless-Id-Domain-Specific
Domain-Specific Cookieless Identifier (does not enable cross-site tracking).If the option is not enabled, or the user has objected, the value will be "undefined." Otherwise, the value will be a user identifier in UUID V4 format.
undefined/UUID V4
f577fc8e-065a-5e5f-6008-eacbc29c17de
No
Gtm-Helper-Device-Is-Mobile
Mobile Device Type (true/false)
true/false/undefined
false
Yes
Gtm-Helper-Device-User-Agent
Device User-Agent (Not pseudonymized if proxyfication is enabled; the User-Agent sent to GA4 is pseudonymized).
string
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/123.0.0.0 Safari/537.36
Yes
Gtm-Helper-Optout
Opt-Out Signal for Processing. Sirdata infers the opt-out signal from the "gtm-helper-optout" cookie with a non-null value (e.g., "true", "1"). This cookie must be set on the host used for sGTM (e.g., "tag.example.com") or the domain preceded by a dot (e.g., ".example.com").
true/false/undefined
undefined
Yes
Gtm-Helper-Site-Domain
The Domain Originating the Request
string
example.com
Yes
Gtm-Helper-Site-Host
The Host Originating the Request
string
www.example.com
Yes
Gtm-Helper-User-City
User's Connection City
string
Paris
Yes
Gtm-Helper-User-Country
User's Connection Country
ISO 3166-1 alpha-2 country code
FR
Yes
Gtm-Helper-User-First-Id
Identifier assigned to the user by First-ID. It is only available if the appropriate option is enabled in your account and consent for First-ID is detected. If the option is not enabled, or no consent is detected or no information is available, the value will be "undefined". If consent is detected and information exists, the value will be displayed as a string.
undefined/string
9440839b080a4aea8077d0d1e867fe14
No
Gtm-Helper-User-Hashed-Email
User's email address, hashed in SHA-256. It is only available if the appropriate enrichment option is enabled in your account and consent is detected. If the option is not enabled, or no consent is detected or no information is available, the value will be "undefined". If consent is detected and information exists, the value will be displayed as a string.
undefined/string (sha-256 hashed)
f660ab912ec121d1b1e928a0bb4bc61b15f5ad44d5efdc4e1c92a25e99b8e44a
No
Gtm-Helper-User-Ip
User's Connection IP Address (Not truncated if proxyfication is enabled; the IP address sent to GA4 is truncated).
Adresse IP
1.1.1.1
Yes
Gtm-Helper-User-Isp
Internet Service Provider or VPN (Example: Apple's "Privacy Relay").
string
Free Pro SAS
Yes
Gtm-Helper-User-Region
User's Connection Region
ISO 3166-2 region code
IDF
Yes
Gtm-Helper-Cluster
sGTM cluster name (e.g., prod-eu, prod-us)
string
prod-eu
Yes
Gtm-Helper-Config-Id
GTM Server-side configuration ID
string
2hDUjf
Yes
Gtm-Helper-User-Has-Adblocker
true if an ad blocker is detected
true/false/undefined
false
Yes
Gtm-Helper-User-Connection
Connection type (cellular, wifi, ethernet)
string
wifi
Yes
Gtm-Helper-User-Type
Traffic category (human, bot, anonymized)
string
human
Yes
Gtm-Helper-User-Is-Bot
true if traffic is identified as bot
true/false/undefined
false
Yes
Gtm-Helper-Request-Has-User-Data
true if user data has been processed
true/false/undefined
true
Yes
Gtm-Helper-Server-Host
CDN server host
string
tag.example.com
Yes
Gtm-Helper-Server-Domain
CDN server domain
string
example.com
Yes
Gtm-Helper-Version
GTM Helper version
string
2.4.1
Yes
Conditional Headers
Gtm-Helper-User-Hashed-Email-For-Google
Google-formatted hashed email
string/undefined
f660ab912ec1...
No*
Gtm-Helper-User-Hashed-Phone
SHA-256 hashed phone number
string/undefined
a1b2c3d4e5f6...
No*
Gtm-Helper-User-First-Address
First address line
string/undefined
123 Example Street
No*
Gtm-Helper-User-Second-Address
Second address line
string/undefined
Apt 4B
No*
Gtm-Helper-Cdn-Ip
CDN IP address if different
IP Address/undefined
203.0.113.1
Yes**
Gtm-Helper-Dev-Info
Debug information
string/undefined
debug:v2.4.1
No***
*Enabled when HashedUserDataEnrich is enabled **Automatic when CDN IP ≠ user IP ***Development mode only
Mis à jour